Do the businesses understand the worth of RSS feeds?

Post by: admin on December 18th, 2010 | File Under Advertising, Marketplace

RSS feeds are not so new anymore. Anyone who is aware of blogging clearly understand that RSS/Atom feeds provide a gateway to publish content over web so that interested users can have updates. RSS feeds are quite efficient and simplest way to let others know what are you talking about. The availability of RSS integration in modern web browsers and email clients have given enormous exposure to reach your user base by various means. SO whether you are on mobile, chatting online,checking mails or surfing web, you can have instant access about the things you are interested to.

Web 2.0 have turned plain old Internet into a lively platform. Blogs,social networking platforms like Twitter/Facebook have provided real time interactivity between netizens. Many businesses embraced the change and started to look for people who are social media experts; the people who interact with users via different platforms like blogs,social networking sites like Facebook/MySpace or micro-blogging platform like Twitter. They have established twitter accounts,blogs or Facebook Fan pages where they publish deals,updates and other news pertain to their business.

Currently RSS feeds are being used  in form of blog contents, Twitter and others but as a matter of fact, not every company is able to have a content writer which can write beautiful content to promote their business ideas or product nor every company can afford to set up a blog on their hosting providers.

The question is, if a business can’t afford to set up a blog, can’t they get the ability to use RSS to communicate with customers? One of the core advantage of RSS is that it provides off-site communication that is, a person does not need to visit a URL every time to know the updates. Since every one is busy and seeks easier ways to have information, companies or businesses who don’t embrace the change fail to compete with those who takes extra measures to reach out to their customers.

The reality is, it’s not necessary to have a blog or hire a social media expert to work as a mouthpiece of your business/products. Most of the sites already have NEWS/Announcement/PRESS RELEASE section. By transforming that information into RSS Feeds, the businesses can invade several uncharted territories with minimal or no cost. Imagine your RSS feeds are being propagated by your own users via different social platforms. You would not need to hire a marketing person to promote your businesses. Your users would do at their own and with open hearts.

Due to this vary fact, Sidlabs is initiating a project to help businesses to utilize the power of RSS feeds with minimal efforts. We are conducting a survey to find the interest of business. This short survey which would hardly takes 5 minutes will help you and us to learn how serious you are to promote your own business. You access Survey on following URL:

http://tinyurl.com/surveyrss

More Information about advantage of RSS in online business is given here

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Online Advertising and Human nature

Post by: admin on April 5th, 2010 | File Under Advertising, Misc

Few Weeks back I asked the following question on LinkedIn:

Ad Revenue is one of the basic models of generating revenue on Internet. Google’s main income is Ads revenue? Being an old web surfer, I don’t pay attention on Ads; be it on Web, on my IM client. I wonder whether people really click on Ads. If yes then why? Is it because they are paid for it(Adsense etc) or they are really looking for Info via Ads? If people like Ads so much then can Human Intelligence be used to show relevant Ads instead of depending on AI?

I got quite quite interesting responses by the user. I am interested to know what you people think about it? What kind of  advertisement system will you prefer which does not annoy you either.

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